One of the perks of your friends living
abroad is that we have all had the opportunity to share stories about the
places we’ve been and the people we’ve met along the way. My friend Alex is
spending her year abroad in Rome (check out the photo diaries of my visit Roman Holiday : Part One and Part Two). She recently told me that one of her friends out in Rome
has just launched her own fashion brand. Rita Casqueiro from Portugal released
her first line, Typical Portuguese (or Típica Portuguesa), for her self titled brand at the beginning of
March. I thought it would be cool to chat a little bit about the brand and the line. It’s always
fun to find discover new creatives and, well I just love talking about clothes don’t
I?
Rita Casqueiro is a brand aiming to take inspiration
from feminine beauty, defined by the state of being ‘stuck on the line between
being a ‘girl’ and being a ‘woman’’. Typical
Portuguese, as
the name suggests, is inspired by classic Portuguese culture. Casqueiro’s aim
was for this not to be obvious but to create an authentic feeling drawing from
the rebellious nature of young Portuguese women, I know I was hooked by this
idea too. She uses only Portuguese fabrics which I think is great and really
speaks to her authenticity. The patterns are bold and colourful which Casqueiro
believes represents the Portuguese woman. I love that Casqueiro has looked to
her roots but created something uniquely modern. Whilst it’s inspired by the
Portuguese woman I feel the clothes reflect something all young women can
relate to. The ever changing modernity and strive to be unique and as Casqueiro
says the ‘desire for the unknown’, is something we all understand.
The collection is a combination of
playsuits and co-ords, perfectly on trend for summer. The fabrics are fun and
quirky definitely reflecting Portuguese styles. The pieces I am most obsessing
over are those in the yellow and white fabric, adorned with a blue floral
print. Casqueiro has used this fabric for a trouser co-ord set and playsuit and
I just think it’s so cute whilst making a statement. Both are so versatile. I can
imagine city exploring in summer in a Casqueiro outfit with my converse on and
my hair in a top knot and then letting my hair down and throwing on some heels
for dinner. They are perfect for holidays abroad or the cooler UK summer with a
denim jacket over the top. Everything seems to have a cool air, structured but
relaxed and easy to dress down and up.
You can see Casqueiro’s passion for her
culture and for fashion in her designs. She wants to share something close to
her which I think is a beautiful idea and one not to be dismissed. I wish her
all the luck with her collection, she is definitely a designer to watch. And I definitely need a piece of the collection for summer.
I’ll leave Casqueiro’s links below, all
photos are her own. Let me know what you think of the brand and its first
collection!
Rita Casqueiro
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